So many industries have been affected by Covid and fashion is no different. Most countries who entered lock-down did so just as fashion week was coming to an end. Some shows were cancelled but most went on with extra hygiene practices in place. As September seems closer and closer the future of fashion week is under question. We all know one thing about fashion and that is that it adapts. My prediction is that fashion week will go ahead but digitally; or that luxury design houses could do extremely small and intimate shows for buyers (as a lot of the world has started to phase out strict lock down measures). During lock down we have gotten more intimate and personal content from designers, like Instagram lives and podcasts on YouTube where industry professionals have opened up and spoken on the uncertainty of this time. The pandemic has truly been technology’s time to shine.
With models doing facetime photoshoots and high street brands uploading ‘at home’ photographs of their new-in lines, the times are changing. Many designers have been producing face masks and protective wear to help support essential workers during the pandemic which is amazing. As always, fashion is being directly influenced by the world around us, and I love it! Growing up I never realised that this was a thing but of course it is, the growing popularity of military style clothing post-wars was proof of that. But how is covid going to create the same effect? It already has. Yet again design has adapted and high street brands are selling masks, utility bags/vests and ‘snood hoodies’.
The other way covid has affected fashion and lifestyle in general is that we are now realising the importance of sustainability. I’ve seen so many interviews with fashion designers over the lockdown period and they have all stressed the importance of sustainability. I understand this will mean different things to different people, for example if you can afford to, it may mean investing in well made pieces that withstand the test of time. For others it could mean thrifting and donating the clothes that no longer serve a purpose.
Sustainability within fashion has become a popular theme over the last few years with more people caring about the planet and the world around them. But I think that this pandemic has made us realise we can go months without being compelled to be constant consumers.